To showcase my bilingual skills and my love for fútbol....dónde vas a estar sentado?
Katie Novotny
A soon-to-be-graduated aspiring copywriter's on-line portfolio to show the cold, cruel world her desire and talent for the advertising profession.
Wednesday, April 20, 2011
Saturday, March 12, 2011
Rollerblade
What's better than a beautiful summer day, blue skies, and not a care in the world? A game of street hockey with your neighborhood pals that last for hours, complete with all the proper trimmings of a professional game. Ideally a 2 page spread. Art Direction by Sarah Tucker.
Sunday, March 6, 2011
Lifesavers
The sweetness of Lifesavers can help any chum who's down on his luck turn his frown upside down. (I'm in a cliche mood, sorry guys). Art direction by Sarah Tucker
Tuesday, March 1, 2011
Windex
A saga featuring the forgetful and paranoid Flloyd, and the level-headed and patient Carl, and what happens when their fish bowl Gets Windexed. Art Direction by Sarah Tucker.
Monday, February 21, 2011
Post It- Ideas that Stick
The History of the Post It: Dr. Spencer Silver developed a unique, repositionable adhesive, but the 3M scientist didn’t know what to do with his discovery. Then, six years later, a colleague of Dr. Silver, Art Fry, remembered the light adhesive when he was daydreaming about a bookmark that would stay put in his church hymnal.
The first and last of its kind, this product escalated paper to new levels, and the simple innovation lead to an entire new paper frontier. What other ideas has Post-It inspired? Check out the "Ideas that Stick" campaign below to find out. Art direction by Sarah Tucker.
Sunday, February 20, 2011
Chapstick
The idea behind this campaign started with the idea that lip balm is constantly being lost, whether it be in random jean pockets, tossed in the washer and dryer, or dropped on the sidewalk. But it's such a necessity that it deserves to be appreciated more. Here's what Chapstick had to say... Art direction by Sarah Tucker.
JC Penny
Targeting women ages 24-35, most particularly those about to get engaged and/or married, planning or having a baby, or starting a new job, JC Penny wants to let them know that they have everything these women need to start something new. Here are the first two ads in the campaign.
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