Seeing as I have interned at McDonald's corporation for the past two summers and I've fallen in love with the country of Argentina, I decided to fuse my two passions into an advertisement. I wanted to make two advertisements for the Argentinean consumer of McDonald's for the new Angus Burger as well as the Caramel Mocha. Using phrases unique to Buenos Aires, I tied the headline into the last sentence of the body copy to bring the entire advertisement together. "Disfruta Che" stemms from the still surviving spirit of Che Guevara y "Que bonito vos sos" stems from the incredible passion they have for beautiful things, and how they never pass up an opportunity to say so. For you non-Spanish speaking folk, each body copy basically describes the ingredients of the particular product, then the last sentence varies in each ad. The last sentence in the first print ad reads "Este es el sabor que queda para siempre," or "This is the flavor that lasts forever." The last sentence of the second print ad reads, "Este es el sabor de pasión," or "This is the flavor of passion."
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